CASE STUDY · CREATOR SOURCINGBuild-A-BearFrom test to scalable creator engine

Build-A-Bear scaled 225% views growth while cutting costs 60%

Challenge

Transform from one-off creator tests to a scalable, cost-efficient influencer engine.

Solution

AI-powered creator discovery and perpetual rights management across 18 vetted creators.

225%Views growth4M → 8.9M → 12.9M views

60%CPV drop$0.010 → $0.004 cost per view

64%CPE reduction$0.14 → $0.05 cost per engagement

61%Success rate11 of 18 creators delivered 3%+ ER

"This is no longer a test. Build-A-Bear now has a scalable, cost-efficient influencer engine, one that consistently delivers."
Build-A-Bear Marketing Team

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